How the iPhone Led to the Sale of T-Mobile USA

Kevin O’Brien of The New York Times:

But after the iPhone went on sale, sold exclusively at first by AT&T in the United States, T-Mobile USA began to lose its most lucrative customers, those on fixed monthly plans, who defected to its larger American rivals — AT&T and Verizon Wireless, which began selling the iPhone in February.

Just another example of how the iPhone is the most desired mobile device on the market.